Risk Factors Update Summary

• Competition increases pricing pressure, potentially reducing fees and gross margins, impacting profitability.
• Failures in systems and infrastructure could disrupt operations, potentially losing clients, with close to five billion ads placed daily.
• Large tech companies may significantly change the industry, having more capital and resources.
• Changes in regulations may result in substantial costs and negatively affect operating results.
• Termination of data center/cloud provider arrangements may lead to difficulties and increased expenses.
• Transformation due to industry changes like GDPR may result in short-term costs and lost clients.
• Changes in privacy laws and regulations could impede data access and revenue opportunities.
• Need for additional capital for growth, new product development, and working capital needs.
• Failure of Criteo AI Engine could lead to significant costs and impact revenue.
• Failure to integrate acquired businesses successfully could adversely affect financial condition and operations.
• Exposure to risks from hedge funds or short sellers could impact shareholder interests.
• Increased credit risk due to economic uncertainty may harm financial condition and cash flows.
• Complex tax issues in multiple jurisdictions may negatively affect results of operations.
• Potential classification as a Passive Foreign Investment Company could impact U.S. holders.