Risk Factors Update Summary

• The company aims to enhance platform, scale technology, add AI, and improve performance to increase customer usage.
• Increased cybersecurity risks due to future business transactions may expose systems to vulnerabilities.
• The company faces risks if competitors adapt faster to industry shifts, impacting revenue.
• Cyberattacks are expected to increase in frequency and sophistication, potentially leading to significant costs.
• Legislation like CCPA, GDPR, and State Privacy Laws pose compliance risks and impact data usage.
• Vulnerabilities in information technology systems may not be detected promptly, posing material risks.
• Changes in tax basis and tax benefits could result in substantial payments under the Tax Receivable Agreement.
• Enhanced focus on ESG matters may lead to increased costs and regulatory compliance challenges.
• Potential tax inefficiencies and challenges may arise due to the structure of Viant Technology LLC.
• Reduced disclosure obligations as a smaller reporting company could impact investor attractiveness.