Risk Factors Update Summary
- Implementation of AI and machine learning technologies poses risks, including generative AI accuracy issues.
- Revenue increased each quarter, but no assurance it will continue or margins won't decline.
- Failure to manage marketing efforts on social media channels could materially affect business.
- Offering a higher subscription tier with AI features in Q1 2023 introduces new risks.
- Operating losses incurred each year since inception, profitability not guaranteed.
- Total bookings derived from Apple increased from 59% in 2022 to 60% in 2023.
- New laws and regulations globally, such as the EU AI Act, impact AI governance and compliance.
- Sales and marketing expenses increased from $67.0 million in 2022 to $75.8 million in 2023.
- Total revenue derived from Apple increased from 57% in 2022 to 60% in 2023.
- Headcount grew from approximately 600 employees to approximately 720 employees from 2022 to 2023.
Full Text Changes in Most Recent 10-K
Intended use: review the highlighted statements. These are additions to the risk factors disclosure in the most recent 10-K filing compared to the previous 10-K filing. Deleted and moved text is less important and is shown for context.
To view the full company filings, click on the following link to be taken to the SEC EDGAR database landing page for the company: https://www.sec.gov/edgar/browse/?CIK=1562088&owner=exclude
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